Promotional Planning and Price Optimisation

The problem

Trade and promotional planning at Endeavour Group ran on spreadsheets. Objectives, constraints and supplier deals were captured inconsistently, and it was hard to see the true effect of a promotion before it reached retailers.

What we built

• A guided AI workspace that captures objectives, constraints and deals before they hit retailers.
• Models of uplift, elasticity and cannibalisation at store–SKU–week depth, built by fusing POS, pricing, promo calendars and product hierarchies.
• Forecasting and optimisation layers that recommend promotion mechanics, depth, timing and price while respecting business guardrails such as ticket counts and off-location slots.

Impact

Sales and category teams gained clear, explainable levers for planning promotions instead of relying on spreadsheet heuristics.